Wednesday, January 28, 2009

01/28/09

I plan to analyze Central Market in Fort Worth. When I moved to Texas last semester and was told about the store, I decided to make a visit and fell in love with the atmosphere and driving force behind the market. It certainly attracks certain types of people - not all the same but most likely with commonalities, and presents food quite differently than other familiar grocery stores. I have done one observation on Monday evening, around 7:00 pm, and will do another observation Friday afternoon (around 2:00 pm.). I beleive I will discover similarities between the types of people that shop at Central Market, a certain (or multiple) purpose that the store is presenting, and qualities about the employees, atmosphere, displays, and design that promote the potential ideas of the store and their meanings.

2 comments:

  1. Natalie, Central Market sounds like a fascinating space to analyze. And I agree that the intended audience will differ only somewhat between the evening and the afternoon. I wonder how the rhetoric will change based on those minor differences. If your topic seems to be getting to large or overwhelming, you might be able to focus in on a specific section (takeout, near registers, bakery, cheese counter, etc.). Good work on the proposal.

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  2. Central Market seems like the ideal place for a Nutrition major to analyze. I think they have bands on the patio stage they have on Friday nights if you needed an "atmosphere change" for your observations. Best of luck.

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